Michigan’s Animal Welfare Fund: Saving Animals, One Tax Return at a Time
Between 2010 and 2016, Michigan shelters have received 119 different grants totaling $904,541. Every one of those dollars is from the Animal Welfare Fund (AWF), a pool of money that allows taxpayers to make a voluntary contribution when filing state income tax returns.
The AWF is administered by the Michigan Department of Agriculture and Rural Development, which awards grants annually to the state’s animal shelters. The grants are used for spay/neuter programs for dogs and cats; anti-cruelty and proper care programs; and equipment and anti-cruelty training for animal shelters.
Attorneys for Animals (AFA), a Michigan nonprofit, is working to increase awareness of – and donations to – Michigan’s Animal Welfare Fund. We need your help in publicizing the AWF and we’ve made it easy for you and your organization to participate!
Each dollar contributed to the AWF is used to fund these projects. Therefore, the more people know about it, the more they will contribute, and the more animals (and shelters) will be helped. As the attached flier illustrates, it’s as easy as “1,2,3” to contribute to the AWF.
That’s where you come in.
AFA has developed fliers and brochures publicizing the fund and is making them available to shelters, rescues, veterinarians, and others to post at shelters and businesses; and to use on websites and in social media posts. We’ll promote your shelter or rescue, too, if you provide us with stories and pictures about how you’ve used the AWF, or how you’re publicizing it to your supporters.
Here’s how you can participate in the AWF project this tax season (now through tax day, April 18, 2016):
• Files for all of our materials are available for download, free of charge, at our website: http://www.attorneysforanimals.org/michigan-animal-welfare-fund. There’s even a file to make a poster-sized flier (18×24” or 24×36”) for an even bigger impact. These materials may be printed and handed out, or used in electronic format on your website, e-newsletters and social media platforms. (Note that AFA does not pay for the printing costs).
• “Like” and “Follow” Attorneys for Animals’ social media sites, and share our AWF posts on your own site. We’ll feature your shelter or rescue in our posts, so send us stories and pictures, especially if they relate to the AWF. Here are the links:
o FaceBook, https://www.facebook.com/AttorneysForAnimals/?fref=ts
o Twitter, https://twitter.com/Attys4Animals
o Instagram, https://www.instagram.com/attorneysforanimals/
o Linked In, https://www.linkedin.com/groups/8404998
• Periscope broadcasting: this is a fairly new form of social media technology, similar to a live TV station that comes right to your smart phone. With the Periscope app, you can make video recordings and broadcast them. AFA can assist you in setting it up by providing a quick tutorial and login information. You can then broadcast to your supporters; and we would put it on our site (hopefully, your video would include a “plug” for the Animal Welfare Fund, as well as showing off your animals, your organization and upcoming events).